The project images we show on our website are from genuine customer projects. The brick slips can look different for many reasons- contextual colours in the room, mortar colour, mortar profile, lighting hue, lighting strength and lighting direction.
Most of our blends also have variations, which can be at slightly different ratios from box to box and batch to batch.
We always recommend using these photos in conjunction with ordering a sample to see the real thing in the context of your own space.